Your transactions are supported by industry-standard data encryption to ensure security. On this site, we collect personally identifiable information (such as name, address, SSN) only if specifically and knowingly provided by you. We do not give, sell or transfer any personal information to a third party. Through Google Analytics, Quantcast and other digital tracking, we collect aggregate, not individual, demographic and general interest data about our users. We use this aggregate demographic and general interest information to better understand our users, for the purposes of providing better online services.
Information Collected and Stored Automatically
- Your internet domain (for example, "xcompany.com") if you use a private Internet access account and IP address (an IP address is a number that is automatically assigned to your computer whenever you are surfing the Web) from which you access our site;
- The type of browser and operating system used to access our site;
- The date and time you access our site;
- The pages you visit; and
- If you linked to our site from another Web site, the address of that Web site.
Through Google Analytics, Quantcast and Maxpoint tracking, we collect aggregate, not individual, demographic and general interest data about our users. We use this aggregate demographic and general interest information to better understand our users, for the purposes of providing better online services.
Rural 1st may participate in interest-based advertising using cookies, beacons and pixels, which are tracking technologies. The use of these technologies allows us to improve your user experience by personalizing advertising and content based on your actual or presumed interests and your browsing behavior across the internet, including both on and off Rural 1st’s website(s), over time, and across multiple devices. The information does not usually directly identify you (such as by name or email address) but may include assigning device IDs. Additionally, Rural 1st engages with third-party advertising companies to assist us in serving ads specific to your interests; however, they do not collect or access information that directly identifies you.
Rural 1st has chosen to work with service providers associated with self-regulatory industry associations that allow consumers to better control interest-based advertising. To learn more or to opt-out of receiving interest-based ads from third parties who follow the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising, visit the opt-out page on the DAA website (http://optout.aboutads.info). You may also control interest-based advertising by adjusting the settings of your browser(s) or on your device(s).
Information Collected from Emails and Web Forms
If you complete one of our forms or submit an email through our website, your information will be used as described at the point of collection. It will be seen and used by employees of Rural 1st, but will not be provided to a third party. If you are not comfortable providing the requested information to Rural 1st through emails or web forms, please contact us by calling 1-800-444-3276 or visiting our office location nearest you.
Security, Intrusion, and Detection
If you are using a security-enabled browser, the information you provide us is encrypted, making it extremely difficult to read, even if it is wrongly intercepted. Rural 1st’s site uses industry-standard Secure Sockets Layer (SSL) technology to allow for the encryption of potentially sensitive information such as your name and address and critically sensitive information such as your social security number or account number.
For website security purposes and to ensure that this site remains available to all users, traffic on the site is monitored to identify unauthorized attempts to upload or change information, or cause damage. Unauthorized attempts to upload or change information on rural1st.com is strictly prohibited, and may be punishable under the law.
We offer external links to you with current business partners and other third party websites. When you visit an external link from our site, you will no longer be protected by our privacy or security practices and the data collection, use and security practices of the linked site may differ from the practices of our site. Exceptions include linking to external sites managing customer account information. With those business partners, customers’ information is protected under our privacy and security policy.